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There is great active interest in the tablet market with one in six (17%) Americans planning to purchase the new iPad Air, and more than half (56%) indicating that they might purchase the new iPad. Watch out tablet vendors, this could be a booming holiday season.
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The enterprise does not yet adequately support worker tablet use. Despite this interest, businesses lag in terms tablet adoption, with approximately a third (37%) of Americans reporting that their organization offers support for tablet devices and fewer than one in ten (9%) planning to support tablets in the workplace.
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Memory storage deemed most important feature across all tablets Approximately one in four (26%) American consumers name data/memory storage as the most important tablet feature. One in five (20%) of those using a tablet as a personal device ranked battery life as the second most important feature, followed by the tablet running on the most recent operating system available (18%). If you thought consumers were hooked on camera features or screen size, think again. In the workplace, similarities remain on feature preferences with data/memory storage topping the list again at 26%; and most recent operating system and battery life coming in equally at 17% each. Lower down the popularity list were fingerprint recognition (10%); screen size (9%); weight and portability (6%); screen resolution (4%); camera capabilities (2%).
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In the U.S., consumers show near equal preference for Apple and Android tablets for personal use. Both Apple and Android-based tablets were identified as the preferred tablet by 30% and 32% of survey respondents, respectively, with Microsoft Surface tablets 11%. Across workplaces, Apple tablets parallel personal preference (30%), with Android in second (25%) and Microsoft in third (19%).
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Despite recent security concerns around devices and mobile solutions, fingerprint recognition named least important tablet feature – Regardless of brand, Americans rank fingerprint recognition as the least important tablet feature when using devices personally (29%), demonstrating that fingerprint recognition is perceived as a small building block in mobile security. Twenty-two percent (22%) say camera capabilities are least important – in the workplace, Americans rank cameras as the least important feature overall (29%), followed by fingerprint recognition (17%) and weight (17%).
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